Jamie Oliver has partnered with Tesco for its Helpful Little Swaps campaign, after a recent survey revealed 'seven out of ten families want supermarkets to help them lead healthier lives and make healthier choices more affordable'.

The British chef, who'll offer monthly alternative recipes which use less sugar, salt and fat as part of the campaign, commented 'I'm incredibly excited to be collaborating with Britain's biggest and most progressive supermarket. Over the past few years, under new leadership, Tesco has consistently raised the bar when it comes to so many important initiatives: from food waste, to leading on industry reformulation and helping kids eat more fruit with its brilliant Free Fruit for Kids in-store programme'.